Think Big. Start Small.

If The Game Is Designed For You To Lose, Don't Play That Game. Play A Different One.

A Customer Is Never Out Of Warranty, Even If His Product Is.

Don't Measure Anything Unless The Data Helps You Make A Better Decision Or Change Your Actions. If You're Not Prepared To Change Your Diet Or Your Workouts, Don't Get On The Scale.

Sometimes, We're So Focused On Being Consistent That We Also Lower The Bar On Amazing. After All, The Thinking Goes, If We Can't Be Amazing All The Time, Better To Reset The Expectation To Merely Good. Which Robs Us Of The Ability To (sometimes) Be Amazing.

Being Aware Of Your Fear Is Smart. Overcoming It Is The Mark Of A Successful Person.