There's No Other Product That Changes Function

The More I Learnt About This Cheeky - Almost Rebellious - Company, The More It Appealed To Me, As It Unapologetically Pointed To An Alternative In A Complacent And Creatively Bankrupt Industry. Apple Stood For Something And Had Reason For Being That Wasn't Just About Making Money.

Its Difficult To Do Something Radically New, Unless You Are At The Heart Of A Company.

The Memory Of How We Work Will Endure Beyond The Products Of Our Work.

I Figured Out Some Basic Stuff: That Form And Colour Defines Your Perception Of The Nature Of An Object, Whether Or Not It Is Intended To.

There's No Learning Without Trying Lots Of Ideas And Failing Lots Of Times.