The Widespread Availability Of Information Is The

Something Mysterious Happens To A Curious, Fully Engaged Mind - And It Happens As Often As Not, Subconsciously. Strange Little Sparks Are Set Off, Connections Made, Insights Triggered

We Are No Doubt In The Great Age Of The Brand.

Power Lies In The Details, And The Tenacious Pursuit Of Such Hidden Levers Can Pay Off Enormously. While You Don't Want To Get A Reputation As A Prissy Worrywart, Worrying About The Details In Private Is Important. You May Think You Are The World's Greatest Speaker, But If The Auditorium's Sound System Is Singing Static - Well, Forget It.

What Gets Measured Gets Done.

Had Twitter Been Invented Earlier, My Books Would Have Been Shorter.