Background Image
The Trouble With Many Copywriters In General Agencies Are That They Don't Really Think In Terms Of Selling. They Have Never Written Direct-response; They Have Never Tasted Blood
-David Ogilvy
Please Wait....
Translating....

The Trouble With Many Copywriters In General

David Ogilvy
The Trouble With Many Copywriters In General Agencies Are That They Don't Really Think In Terms Of Selling. They Have Never Written Direct-response; They Have Never Tasted Blood
Views: 2
Topic
Thinking
Agency
Blood
More From David Ogilvy
Write The Way You Talk. Naturally.
Writing
Way
On The Average, Five Times As Many People Read The Headlines As Read The Body Copy.
Average
People
Body
It Has Taken More Than A Hundred Scientists Two Years To Find Out How To Make The Product In Question; I Have Been Given Thirty Days To Create Its Personality And Plan Its Launching. If I Do My Job Well, I Shall Contribute As Much As The Hundred Scientists To The Success Of This Product.
Jobs
Business
Taken
David Ogilvy Made His Copywriters Come Up 100 Different Headlines For Every Ad They Wrote.
Different
Made
Come Up
If You Can’t Be Brilliant, At Least Be Memorable
Memorable
Brilliant
Ifs
Trending Author
Omar Bongo
Arsenio Hall
Peter Carey
Lena Dunham
Pete Hoekstra
Jason Aldean
Category
Information