Every Advertisement Should Be Thought Of As

Tell The Truth, But Make The Truth Fascinating.

If You Tell Lies About A Product, You Will Be Found Out - Either By The Government, Which Will Prosecute You, Or By The Consumer, Who Will Punish You By Not Buying Your Product A Second Time.

Viewers Have A Way Of Remembering The Celebrity While Forgetting The Product. I Did Not Know This When I Paid Eleanor Roosevelt $35,000 To Make A Commercial For Margarine. She Reported That Her Mail Was Equally Divided. "one Half Was Sad Because I Had Damaged My Reputation. The Other Half Was Happy Because I Had Damaged My Reputation." Not One Of My Proudest Memories.

If You Want To Be Interesting, Be Interested.

Does Advertising Corrupt Editors? Yes It Does, But Fewer Editors Than You May Suppose... The Vast Majority Of Editors Are Incorruptible.