The Techniques Of Being An Internet Visionary

When We First Did 'modernist Cuisine,' I Think Most People In Cookbook Publishing Would Have Said, 'this Is Insane.'

I Wanted To Figure Out How Long To Cook Things. I Did Some Experiments And Then Wrote A Program Using Mathematica To Model How Heat Is Transferred Through Food.

With Cult Foods, There Is An Underlying Assumption That The Best Cooking Ideas Came Generations Ago. Yet Culinary Innovation Is Nothing To Be Ashamed Of. When A Chef Tells Me He Is Cooking With His Grandmother's Recipe, I Always Wonder Why. Did Talent Skip The Past Two Generations?

Our Reactor Actually Burns Nuclear Waste As Fuel. So Not Only Is It Safe And Powerful, It Solves An Important Issue: It Actually Reduces Nuclear Waste Instead Of Creating. It's The Reactor Of Your Dreams.

New Online Formats Gutted The Newspaper-ad Business. Why Pore Over Tiny Print Looking For A Job In The Want Ads When You Can Tap A Few Keywords Into Monster.com, Then Click Through And Apply? Why Pay A Steep Per-character Rate For A Classified When You Can Hawk A Whole Garage Full Of Used Stuff On Ebay Or Craigslist For Free?