The Social Business Marketplace Is Effectively Forcing

The United States Is At A Critical Juncture In Time. Our Government Is Riddled With Historic Debt, And The Limited Resources Of Philanthropic And Non-profit Efforts Cannot Meet The Scale Of Social Challenges We Face With Necessary Force.

If A Brand Wants To Build Social Communities, Capital And Influence, It Must Become The Chief Celebrant Of Its Community, Not Its Celebrity. This Simple Shift In Approach Unlocks Enormous Transformative Potential For Brands.

The Launch Of Google+ Apps Sends A Powerful Signal - The Personalized Web Has Begun. What This Means Is That The Way Information Is Structured And Accessed Will Turn On The Individual, Or Rather Their Personal Profile Which Is A Composite Of All The Data Collected On The Basis Of What They Have Searched For And Shared.

The Framing Of How We Relate To Each Other Within And Across Social Media Platforms Will Continue To Become More Sophisticated And Nuanced In Their Expression Of How We Structure Our Relationships In Our Real World Lives.

Brands Must Empower Their Community To Be Change Agents In Their Own Right. To That End, They Need To Take On A Mentoring Role. This Means The Brand Provides The Tools, Techniques And Strategies For Their Customers To Become More Effective Marketers In Achieving Their Own Goals.