The Only Thing We Know About The

Because Its Purpose Is To Create A Customer, The Business Enterprise Has Two - And Only These Two — Basic Functions: Marketing And Innovation. Marketing And Innovation Produce Results; All The Rest Are 'costs'.

The Critical Question Is Not "how Can I Achieve?" But "what Can I Contribute?"

To Be Effective, Every Knowledge Worker, And Especially Every Executive, Therefore Needs To Dispose Of Time In Fairly Large Chunks. To Have Small Dribs And Drabs Of Time At His Disposal Will Not Be Sufficient Even If The Total Is An Impressive Number Of Hours.

In Most Organizations, The Bottleneck Is At The Top Of The Bottle.

Free Enterprise Cannot Be Justified As Being Good For Business. It Can Be Justified Only As Being Good For Society.