Marketing Is The Distinguishing, Unique Function Of

Strategic Planning Is The Continuous Process Of Making Present Entrepreneurial (risk-taking) Decisions Systematically And With The Greatest Knowledge Of Their Futurity; Organizing Systematically The Efforts Needed To Carry Out These Decisions; And Measuring The Results Of These Decisions Against The Expectations Through Organized, Systematic Feedback.

And No Matter How Serious An Environmental Problem The Automobile Poses In Today's Big City, The Horse Was Dirtier, Smelled Worse, Killed And Maimed More People, And Congested The Streets Just As Much.

The Three Most Charismatic Leaders In This Century Inflicted More Suffering On The Human Race Than Almost Any Trio In History: Hitler, Stalin, And Mao. What Matters Is Not The Leader's Charisma. What Matters Is The Leader's Mission.

The Experience Of The Human Race Indicates Strongly That The Only Person In Abundant Supply Is The Universal Incompetent.

The Most Important Decisions In Organizations Are People Decisions, And Yet Only The Military, And Only Recently, Has Begun To Ask, "if We Assign This General To Lead This Base, What Do We Expect Him To Accomplish?"