Marketing Is The Distinguishing, Unique Function Of

The Critical Question Is Not "how Can I Achieve?" But "what Can I Contribute?"

To Arrive At The Definition Of The Problem He Must Begin By Finding The 'critical Factor'. This Is The Element (or Elements) In The Situation That Has To Be Changed Before Anything Else Can Be Changed, Moved, Acted Upon.

People In Any Organization, Including Bureaucrats And Politicians, Are Always Attached To The Obsolete; The Obsolescent; The Things That Should Have Worked But Didn't; The Things That Once Were Productive And No Longer Are.

Entrepreneurship Is “risky” Mainly Because So Few Of The So-called Entrepreneurs Know What They Are Doing.

A Man Should Never Be Appointed Into A Managerial Position If His Vision Focuses On People's Weaknesses Rather Than On Their Strengths.