Marketing Is The Distinguishing, Unique Function Of

Institutions Mistake Good Intentions For Objectives. They Say "health Care"; That's An Intention, Not An Objective.

I Would Hope That American Managers-indeed, Managers Worldwide-continue To Appreciate What I Have Been Saying Almost From Day One: That Management Is So Much More Than Exercising Rank And Privilege, That It Is Much More Than "making Deals." Management Affects People And Their Lives.

If You Want To Know What The Future Is, Be Part Of Its Development.

Never Ask Who's Right. Start Out By Asking What Is Right. And You Find That Out By Listening To Dissenting, Disagreeing Opinions.

The Task Of Leadership Is To Create An Alignment Of Strengths So Strong That It Makes The System's Weaknesses Irrelevant.