Marketing Is The Distinguishing, Unique Function Of

Change Is The Norm; Unless An Organization Sees That Its Task Is To Lead Change, That Organization Will Not Survive.

Management Must Take The Lead In Making Obsolete Its Own Products And Services Rather Than Waiting For A Competitor To Do So.

It Does Not Follow From The Separation Of Planning And Doing In The Analysis Of Work That The Planner And The Doer Should Be Two Different People. It Does Not Follow That The Industrial World Should Be Divided Into Two Classes Of People: A Few Who Decide What Is To Be Done, Design The Job, Set The Pace, Rhythm And Motions, And Order Others About; And The Many Who Do What And As They Are Told.

The Success And Ultimately The Survival Of Every Business, Large Or Small, Depends In The Last Analysis On Its Ability To Develop People. This Ability Is Not Measured By Any Of Our Conventional Yardsticks Of Economic Success; Yet, Is The Final Measurement.

If The Feudal Knight Was The Clearest Embodiment Of Society In The Early Middle Ages, And The "bourgeois" Under Capitalism, The Educated Person Will Represent Society In The Post-capitalist Society In Which Knowledge Has Become The Central Resource.