The Normal School Should Provide For The

Men (people) Are Rarely Aware Of The Real Reasons Which Motivate Their Actions.

We Are Dominated By The Relatively Small Number Of Persons Who Understand The Mental Processes And Social Patterns Of The Masses. It Is They Who Pull The Wires Which Control The Public Mind.

Modern Business Must Have Its Finger Continuously On The Public Pulse. It Must Understand The Changes In The Public Mind And Be Prepared To Interpret Itself Fairly And Eloquently To Changing Opinion.

The American Motion Picture Is The Greatest Unconscious Carrier Of Propaganda In The World Today. It Is A Great Distributor For Ideas And Opinions. The Motion Picture Can Standardize The Ideas And Habits Of A Nation. Because Pictures Are Made To Meet Market Demands, They Reflect, Emphasize And Even Exaggerate Broad Popular Tendencies, Rather Than Stimulate New Ideas And Opinions. The Motion Picture Avails Itself Only Of Ideas And Facts Which Are In Vogue. As The Newspaper Seeks To Purvey News, It Seeks To Purvey Entertainment.

Once He Could Read And Write He Would Have A Mind Fit To Rule. So Ran The Democratic Doctrine. But Instead Of A Mind, Universal Literacy Has Given Him Rubber Stamps, Rubber Stamps Inked With Advertising Slogans, With Editorials, With Published Scientific Data, With The Trivialities Of The Tabloids And The Platitudes Of History, But Quite Innocent Of Original Thought.