Any Person Or Organization Depends Ultimately On

For The Same Reason I Read The National Geographic, I Like To See Places I Will Never Visit.

People Want To Go Where They Wanted To Be Led.

We Are Governed, Our Minds Are Molded, Our Tastes Formed, Our Ideas Suggested, Largely By Men We Have Never Heard Of.

If You Can Influence The Leaders, Either With Or Without Their Conscious Cooperation, You Automatically Influence The Group Which They Sway. But Men Do Not Need To Be Actually Gathered Together In A Public Meeting Or In A Street Riot, To Be Subject To The Influences Of Mass Psychology. Because Man Is By Nature Gregarious He Feels Himself To Be Member Of A Herd, Even When He Is Alone In His Room With The Curtains Drawn.

In Theory, Everybody Buys The Best And Cheapest Commodities Offered To Him On The Market. In Practice, If Every One Went Around Pricing, And Chemically Testing Before Purchasing, The Dozens Of Soaps Or Fabrics Or Brands Of Bread Which Are For Sale, Economic Life Would Become Hopelessly Jammed.