Look For A Situation In Which Your

Propaganda Is The Executive Arm Of The Invisible Government.

I Believe That Competition In The Future Will Not Be Only An Advertising Competition Between Individual Products Or Between Big Associations, But That It Will In Addition Be A Competition Of Propaganda.

Men (people) Are Rarely Aware Of The Real Reasons Which Motivate Their Actions.

Our Invisible Governors Are, In Many Cases, Unaware Of The Identity Of Their Fellow Members In The Inner Cabinet.

Modern Business Must Have Its Finger Continuously On The Public Pulse. It Must Understand The Changes In The Public Mind And Be Prepared To Interpret Itself Fairly And Eloquently To Changing Opinion.