The More You Focus, The More That

A Movement Starts Because Of The Social Habits Of Friendship And The Strong Ties Between Close Acquaintances. It Grows Because Of The Habits Of A Community, And The Weak Ties That Hold Neighborhoods And Clans Together. And It Endures Because A Movement's Leaders Give Participants New Habits That Create A Fresh Sense Of Identity And A Feeling Of Ownership.

Belief Is Easier When It Occurs Within A Community.

There's A Natural Instinct Embedded In Friendship, A Sympathy That Makes Us Willing To Fight For Someone We Like When They Are Treated Unjustly.

Since The 17th Century, Insurance Agents Have Been The Foremost Experts On Risk.

Then One Day, We’ll Put The Reward In The Old Place, And Put In The Rat, And, By Golloy, The Old Habit Will Rememerge Right Away. Habits Never Really Disappear. They’re Encoded Into The Sturctures Of Our Brain, And That’s A Huge Advantage For Us, Because It Would Be Awful If We Had To Relearn How To Drive After Every Vacation. The Problem Is That Your Brain Can’t Tell The Difference Between Bad And Good Habits, And So If You Have A Bad One, It’s Always Lurking There, Waiting For The Right Cues And Rewards.