The More You Focus, The More That

Belief Is Easier When It Occurs Within A Community.

Some Say Because Music Is As Much About Personal Expression As Listening Pleasure, Sharing Is Integral To Why Songs Have Value In The First Place.

Simply Giving Employees A Sense Of Agency- A Feeling That They Are In Control, That They Have Genuine Decision-making Authority - Can Radically Increase How Much Energy And Focus They Bring To Their Jobs.

Shampoo Doesn’t Have To Foam, But We Add Foaming Chemicals Because People Expect It Each Time They Wash Their Hair. Same Thing With Laundry Detergent. And Toothpaste—now Every Company Adds Sodium Laureth Sulfate To Make Toothpaste Foam More. There’s No Cleaning Benefit, But People Feel Better When There’s A Bunch Of Suds Around Their Mouth. Once The Customer Starts Expecting That Foam, The Habit Starts Growing.

The Biggest Moment Of Flexibility In Our Shopping Habits Is When We Have A Child, Because When You Think About It, All Of Your Old Routines Sort Of Go Out The Window, And Suddenly A Marketer Can Come In And Sell You New Kinds Of Things.