The Modern Nose, Like The Modern Eye,

Character No Longer Is Shaped By Only Two Earnest, Fumbling Experts. Now All The World's A Sage.

The Meaning Of Experience Is Typically One Generation Behind The Experience. The Content Of New Situations, Both Private And Corporate, Is Typically The Preceding Situation.

If The Nineteenth Century Was The Age Of The Editorial Chair, Ours Is The Century Of The Psychiatrist's Couch.

Societies Have Always Been Shaped More By The Nature Of The Media By Which Men Communicate Than By The Content Of The Communication.

The New Media Are Not Ways Of Relating To Us The 'real' World; They Are The Real World And They Reshape What Remains Of The Old World At Will.