Advertising Is The Greatest Art Form Of

The Greatest Propaganda In The World Is Our Mother Tongue, That Is What We Learn As Children, And Which We Learn Unconsciously. That Shapes Our Perceptions For Life. That Is Propaganda At Its Most Extreme Form.

The Percept Takes Priority Of The Concept.

First We Build The Tools, Then They Build Us.

Historians And Archaeologists Will One Day Discover That The Ads Of Our Time Are The Richest And Most Faithful Reflections That Any Society Ever Made Of Its Entire Range Of Activities.

Today We Are Beginning To Notice That The New Media Are Not Just Mechanical Gimmicks For Creating Worlds Of Illusion, But New Languages With New And Unique Powers Of Expression.