Advertising Is The Greatest Art Form Of

Sentimentality, Like Pornography, Is Fragmented Emotion; A Natural Consequence Of A High Visual Gradient In Any Culture.

The Story Begins Only When The Book Closes.

When New Technologies Impose Themselves On Societies Long Habituated To Older Technologies, Anxieties Of All Kinds Result.

Professionalism Merges The Individual Into Patterns Of Total Environment. Amateurism Seeks The Development Of The Total Awareness Of The Individual And The Critical Awareness Of The Groundrules Of Society. The Amateur Can Afford To Lose. The Professional Tends To Classify And Specialise, To Accept Uncritically The Groundrules Of The Environment. The Groundrules Provided By The Mass Response Of His Colleagues Serve As A Pervasive Environment Of Which He Is Contentedly Unaware. The 'expert' Is The Man Who Stays Put.

The New Electronic Independence Re-creates The World In The Image Of A Global Village.