The Longer You Wait To Launch An

Don't Worry About Your Stuff. Worry About Making Meaning Instead.

The Next Time You Have A Choice Between Chasing The Charts (whichever Charts You Keep Track Of) And Doing The Work Your Customers Crave, Do The Work Instead.

Rather Than Simply Interrupting A Television Show With A Commercial Or Barging Into The Consumer’s Life With An Unannounced Phone Call Or Letter, Tomorrow’s Marketer Will First Try To Gain The Consumer’s Consent To Participate In The Selling Process.

Knowing What To Do Is Very, Very Different Than Actually Doing It.

You Want Something, You Dwell Upon It Consciously For A While, You Consciously Imagine It Coming To The Forefront Of Probabilities, Closer To Your Actuality. Then You Drop It Like A Pebble Into Framework 2, Forget About It As Much As Possible For A Fortnight, And Do This In A Certain Rhythm.