It's Never Too Late To Redefine Self-control,

It Is Not Virtuous In Any Way To Put Yourself Down, Or To Punish Yourself, Because You Do Not Feel You Have Lived Up To Your Best Behavior At Any Given Time.

There Are No Limitations To The Self Except Those You Believe In.

The Next Time You Have A Choice Between Chasing The Charts (whichever Charts You Keep Track Of) And Doing The Work Your Customers Crave, Do The Work Instead.

Freedom Isn't The Ability To Do Whatever You Want. It's The Willingness To Do Whatever You Want.

Don’t Try To Change Someone’s Worldview Is The Strategy Smart Marketers Follow. Don’t Try To Use Facts To Prove Your Case And To Insist That People Change Their Biases. You Don’t Have Enough Time And You Don’t Have Enough Money. Instead, Identify A Population With A Certain Worldview, Frame Your Story In Terms Of That Worldview And You Win.