The Ipad Is The Clearest Expression Of

We Do A Lot Of Things For Reasons Besides Profit Motive. We Want To Leave The World Better Than We Found It.

Life Is Fragile. We're Not Guaranteed A Tomorrow So Give It Everything You've Got.

There's A Lot Of Health Information Available On Your Smart Phone. There's Financial Information. There's Your Conversations, There's Business Secrets. There's An Enormous Long List Of Things That There's Probably More Information About You On Here Than Exists In Your Home, Right. Which Makes It A Lot More Valuable To All The Bad Guys Out There.

That Brings Us To Ipad. We Think The Ipad Is The Poster-child Of The Post-pc World.

We Are The Most Focused Company That I Know Of Or Have Read Of Or Have Any Knowledge Of. We Say No To Good Ideas Every Day. We Say No To Great Ideas In Order To Keep The Amount Of Things We Focus On Very Small In Number So That We Can Put Enormous Energy Behind The Ones We Do Choose.....it's Not Just Saying Yes To The Right Products, It's Saying No To Many Products That Are Good Ideas, But Just Not Nearly As Good As The Other Ones.