The Idea Of Trying Able To Explain

The Next Time You See A 16-color, Blind-embossed, Gold-stamped, Die-cut, Elaborately Folded And Bound Job, Printed On Handmade Paper, See If It Isn't A Mediocre Idea Trying To Pass For Something Else.

The Real Issue Is Not Talent As An Independent Element, But Talent In Relationship To Will, Desire, And Persistence. Talent Without These Things Vanishes And Even Modest Talent With Those Characteristics Grows.

Less Isn't More; Just Enough Is More.

To Design Is To Communicate Clearly By Whatever Means You Can Control Or Master.

Certainty Is A Closing Of The Mind. To Create Something New You Must Have Doubt.