Computers Are To Design As Microwaves Are

Everyone Interested In Licensing Our Field Might Note That The Reason Licensing Has Been Invented Is To Protect The Public, Not Designers Or Clients. 'do No Harm' Is An Admonition To Doctors Concerning Their Relationship To Their Patients, Not To Their Fellow Practitioners Or The Drug Companies. If We Were Licensed, Telling The Truth Might Become More Central To What We Do.

The Real Issue Is Not Talent As An Independent Element, But Talent In Relationship To Will, Desire, And Persistence. Talent Without These Things Vanishes And Even Modest Talent With Those Characteristics Grows.

To Design Is To Communicate Clearly By Whatever Means You Can Control Or Master.

The Next Time You See A 16-color, Blind-embossed, Gold-stamped, Die-cut, Elaborately Folded And Bound Job, Printed On Handmade Paper, See If It Isn't A Mediocre Idea Trying To Pass For Something Else.

In An Age Of Computer Manipulation, Surrealism Has Become Banal, A Shadow Of Its Former Self.