The Engineering Of Consent Is The Very

Look For A Situation In Which Your Work Will Give You As Much Happiness As Your Spare Time.

Vast Numbers Of Human Beings Must Cooperate In This Manner If They Are To Live Together As A Smoothly Functioning Society.

When I Came Back To The United States, I Decided That If You Could Use Propaganda For War, You Could Certainly Use It For Peace. And "propaganda" Got To Be A Bad Word Because Of The Germans Using It, So What I Did Was To Try And Find Some Other Words So We Found The Word "councelor Of Public Relations".

Our Invisible Governors Are, In Many Cases, Unaware Of The Identity Of Their Fellow Members In The Inner Cabinet.

The Minority Has Discovered A Powerful Help In Influencing Majorities. It Has Been Found Possible So To Mold The Mind Of The Masses That They Will Throw Their Newly Gained Strength In The Desired Direction. In The Present Structure Of Society, This Practice Is Inevitable. Whatever Of Social Importance Is Done Today, Whether In Politics, Finance, Manufacture, Agriculture, Charity, Education, Or Other Fields, Must Be Done With The Help Of Propaganda. Propaganda Is The Executive Arm Of The Invisible Government.