The Engineering Of Consent Is The Very

If We Understand The Mechanisms And Motives Of The Group Mind, It Is Now Possible To Control And Regiment The Masses According To Our Will Without Their Knowing It In Almost Every Act Of Our Daily Lives, Whether In The Sphere Of Politics Or Business, In Our Social Conduct Or Our Ethical Thinking, We Are Dominated By The Relatively Small Number Of Persons Who Understand The Mental Processes And Social Patterns Of The Masses. It Is They Who Pull The Wires Which Control The Public Mind.

The Only Difference Between 'propaganda' And 'education,' Really, Is In The Point Of View. The Advocacy Of What We Believe In Is Education. The Advocacy Of What We Don't Believe In Is Propaganda.

The Three Main Elements Of Public Relations Are Practically As Old As Society: Informing People, Persuading People, Or Integrating People With People. Of Course, The Means And Methods Of Accomplishing These Ends Have Changed As Society Has Changed.

The Great Enemy Of Any Attempt To Change Men's Habits Is Inertia. Civilization Is Limited By Intertia.

This Is An Age Of Mass Production. In The Mass Production Of Materials A Broad Technique Has Been Developed And Applied To Their Distribution. In This Age, Too, There Must Be A Technique For The Mass Distribution Of Ideas.