The Engineering Of Consent Is The Very

The Best Defense Against Propaganda: More Propaganda.

The Great Enemy Of Any Attempt To Change Men's Habits Is Inertia. Civilization Is Limited By Intertia.

Mass Production Is Only Profitable If Its Rhythm Can Be Maintained.. That Is, If It Can Continue To Sell Its Product In Steady Or Increasing Quantity. The Result Is That While, Under The Handicraft Or Small-unit System Of Production That Was Typical A Century Ago, Demand Created The Supply, Today Supply Must Actively Seek To Create Its Corresponding Demand.

The Engineering Of Consent Is The Very Essence Of The Democratic Process, The Freedom To Persuade And Suggest.

When I Came Back To The United States, I Decided That If You Could Use Propaganda For War, You Could Certainly Use It For Peace. And "propaganda" Got To Be A Bad Word Because Of The Germans Using It, So What I Did Was To Try And Find Some Other Words So We Found The Word "councelor Of Public Relations".