The Company Without A Strategy Is Willing

Operational Effectiveness And Strategy Are Both Essential To Superior Performance.

If Your Goal Is Anything But Profitability - If It's To Be Big, Or To Grow Fast, Or To Become A Technology Leader - You'll Hit Problems.

Competitiveness Is Defined As The Ability Of Companies To Compete While Maintaining Or Improving The Average Standard Of Living. If You Are Cutting Wages To Become More Competitive, That's Not Really More Competitive. It's Raising The Skill And The Efficiency Of Those Workers So That They Can Support And Sustain That Higher Wage.

Finally, Strategy Must Have Continuity. It Can't Be Constantly Reinvented.

The Essence Of Strategy Is Choosing What Not To Do.