If All You're Trying To Do Is

Sound Strategy Starts With Having The Right Goal

The Purpose Of The Corporation Must Be Redefined As Creating Shared Value, Not Just Profit Per Se. This Will Drive The Next Wave Of Innovation And Productivity Growth In The Global Economy.

You Can't Be All Things To All People.

There's A Fundamental Distinction Between Strategy And Operational Effectiveness.

Ultimately, Health Care Fails The Most Basic Test. It's Not Organized Around The Needs Of The Patient.