The Brain Scientists Are The Wave Of

Ten Minutes Of A Smartphone In Front Of Your Nose Is About The Equivalent Of An Hour Long Walk In Bright Daylight. Imagine Going For An Hour Long Walk In Bright Daylight And Then Thinking, "now I'll Get Some Sleep." It Ain't Going To Happen.

We Have Associations To Things. We Have, You Know, We Have Associations To Tables And To - And To Dogs And To Cats And To Harvard Professors, And That's The Way The Mind Works. It's An Association Machine.

The Dominance Of Conclusions Over Arguments Is Most Pronounced Where Emotions Are Involved.

An Investment Said To Have An 80% Chance Of Success Sounds Far More Attractive Than One With A 20% Chance Of Failure. The Mind Can't Easily Recognize That They Are The Same.

Nobody Would Say, 'i'm Voting For This Guy Because He's Got The Stronger Chin,' But That, In Fact, Is Partly What Happens.