People Who Face A Difficult Question Often

The Idea That You Can Ask One Question And It Makes The Point - Well, That Wasn't How Psychology Was Done At The Time.

The Average Investor's Return Is Significantly Lower Than Market Indices Due Primarily To Market Timing.

People Who Face A Difficult Question Often Answer An Easier One Instead, Without Realizing It.

Most People Are Highly Optimistic Most Of The Time.

Facts That Challenge Basic Assumptions-and Thereby Threaten People's Livelihood And Self-esteem-are Simply Not Absorbed. The Mind Does Not Digest Them.