The Best Favors Are Worth Doing For

Market-driven Design Builds The Success Of The Product's Marketing Into The Product Itself.

There's A Big Difference Between Not Settling And Not Starting.

Insulate Yourself... From Anonymous Angry People Expose Yourself To Art You Don't Yet Understand Precisely Measure The Results That Are Important To You Stay Blind To The Metrics That Don't Matter Fail Often Ship Lead, Don't Manage So Much Seek Out Uncomfortable Situations Make An Impact On The People Who Matter To You Be Better At Your Baseline Skills Than Anyone Else Copyedit Less, Invent More Give More Speeches Ignore Unsolicited Advice

Leadership Is The Art Of Giving People A Platform For Spreading Ideas That Work.

Sign Your Work...if You're Not Proud Of It, Don't Ship It. If You Are, Sign Your Work And Own The Results. We'll Know Who To Thank. If You Work For A Place Where Work Goes Unsigned (internally, In Particular) It's Worth Asking Why.