That's An Interesting Thing About An Object.

It's Very Easy To Be Different, But Very Difficult To Be Better.

Very Often Design Is The Most Immediate Way Of Defining What Products Become In People's Minds.

There's No Other Product That Changes Function Like The Computer.

It's One Of The Curses Of Designing That When You Look At Anything, You're Constantly Thinking, Why? Why - Why Was It Designed Like That, And Not Like This?

Simplicity Is Not The Absence Of Clutter, That's A Consequence Of Simplicity. Simplicity Is Somehow Essentially Describing The Purpose And Place Of An Object And Product. The Absence Of Clutter Is Just A Clutter-free Product. That's Not Simple.