Success Requires A Persistent Misreading Of The

The Greatest Difficulty In The World Is Not For People To Accept New Ideas, But To Make Them Forget Old Ideas.

How Do You Humiliate And Demean Someone And Then Expect Him Or Her To Care About Product Quality.

Organize As Much As Possible Around Teams, To Achieve Enhanced Focus, Task Orientation, Innovativeness, And Individual Commitment.

Reward Excellent Failures. Punish Mediocre Successes.

Who, Precisely, Are Your Dreamers? Are Their Dreams In Technicolor? Do You Allow Their Most Outrageous Dreams To Be Seen In Public?