Success Is Best When It Is Shared.

It's Ironic That Retailers And Restaurants Live Or Die On Customer Service, Yet Their Employees Have Some Of The Lowest Pay And Worst Benefits Of Any Industry. That's One Reason So Many Retail Experiences Are Mediocre For The Public.

I Was Born On The Other Side Of The Tracks, In Public Housing In Brooklyn, New York. My Dad Never Made More Than $20,000 A Year, And I Grew Up In A Family That Lost Health Insurance. So I Was Scarred At A Young Age With Understanding What It Was Like To Watch My Parents Lose Access To The American Dream.

Authentic Brands Don't Emerge From Marketing Cubicles Or Advertising Agencies. They Emanate From Everything The Company Does.

My Father Had A Series Of Blue-collar Jobs And Never Made More Than $20,000 A Year. When I Was Seven, He Got Injured On A Job. That Was A Very Important Point - Because Of The Injury, He Couldn't Walk, And The Company He Was Working For Did Not Pay Him. There Was No Compensation. So There Was No Money And No Food.

Mass Advertising Can Help Build Brands, But Authenticity Is What Makes Them Last. If People Believe They Share Values With A Company, They Will Stay Loyal To The Brand.