Starbucks Represents Something Beyond A Cup Of

We Are Not In The Coffee Business Serving People, We Are In The People Business Serving Coffee.

When You Start A Company, It's A Singular Focus. You Have The Wind At Your Back.

We Are Witnessing A Seismic Change In Consumer Behavior. That Change Is Being Brought About By Technology And The Access People Have To Information.

I Was Taken By The Power That Savoring A Simple Cup Of Coffee Can Have To Connect People And Create Community.

Don't Settle! Embrace A Dream--and Keep Dreaming. Don't Be A Bystander. Take It Personally.