Strip Malls Are History.

... If It's Not Your Style To Stretch And Go The Extra Mile To Make Sure Our Customer Experience Is Great, You're Going To Have An Allergic Reaction To This Company. You Probably Won't Stay. If You Do Try And Stay, But Can't Adapt To The Culture Then It Will Reject You Like A Virus From A Healthy Immune System.

I Don't Want To Use My Creative Energy On Somebody Else's User Interface.

There Are Two Kinds Of Companies, Those That Work To Try To Charge More And Those That Work To Charge Less. We Will Be The Second.

It's Not An Experiment If You Know It's Going To Work.

The Balance Of Power Is Shifting Toward Consumers And Away From Companies The Right Way To Respond To This If You Are A Company Is To Put The Vast Majority Of Your Energy, Attention And Dollars Into Building A Great Product Or Service And Put A Smaller Amount Into Shouting About It, Marketing It.