Strategy Is, Above All Else, The Search

As Human Beings, We Are The Only Organisms That Create For The Sheer Stupid Pleasure Of Doing So. Whether It's Laying Out A Garden, Composing A New Tune On The Piano, Writing A Bit Of Poetry, Manipulating A Digital Photo, Redecorating A Room, Or Inventing A New Chili Recipe - We Are Happiest When We Are Creating.

Are We Changing As Fast As The World Around Us?

The Single Biggest Reason Companies Fail Is They Overinvest In What Is, As Opposed To What Might Be.

This Extraordinary Arrogance That Change Must Start At The Top Is A Way Of Guaranteeing That Change Will Not Happen In Most Companies.

As Human Beings, We Are The Genetic Elite, The Sentient, Contemplating And Innovating Sum Of Countless Genetic Accidents And Transcription Errors.