Strategy Is, Above All Else, The Search

At The Heart Of Every Faith System Is A Bargain: On One Side There Is The Comfort That Comes From A Narrative That Suggests Human Life Has Cosmic Significance, And On The Other A Duty To Yield To Moral Commands That Can, In The Moment, Seem Rather Inconvenient.

Most Companies Don't Have The Luxury Of Focusing Exclusively On Innovation. They Have To Innovate While Stamping Out Zillions Of Widgets Or Processing Billions Of Transactions.

In The Age Of Revolution It Is Not Knowledge That Produces New Wealth, But Insight - Insight Into Opportunities For Discontinuous Innovation. Discovery Is The Journey; Insight Is The Destination. You Must Become Your Own Seer.

We Like To Believe We Can Break Strategy Down To Five Forces Or Seven Ss. But You Can't. Strategy Is Extraordinarily Emotional And Demanding.

Somewhere Out There Is A Bullet With Your Company's Name On It. Somewhere Out There Is A Competitor, Unborn And Unknown, That Will Render Your Strategy Obsolete. You Can't Dodge The Bullet – You're Going To Have To Shoot First. You're Going To Have To Out-innovate The Innovators.