Start A 'stop Doing' List. I'll Leave

For No Matter What We Achieve, If We Don't Spend The Vast Majority Of Our Time With People We Love And Respect, We Cannot Possibly Have A Great Life. But If We Spend The Vast Majority Of Our Time With People We Love And Respect - People We Really Enjoy Being On The Bus With And Who Will Never Disappoint Us - Then We Will Almost Certainly Have A Great Life, No Matter Where The Bus Goes. The People We Interviewed From The Good-to-great Companies Clearly Loved What They Did, Largely Because They Loved Who They Did It With.

If We Allow The Celebrity Rock-star Model Of Leadership To Triumph, We Will See The Decline Of Corporations And Institutions Of All Types. The Twentieth Century Was A Century Of Greatness, But We Face The Very Real Prospect That The Next Century Will See Very Few Enduring Great Institutions.

Those Fortunate Enough To Find Or Create A Practical Intersection Of The Three Circles Have The Basis For A Great Work Life.

Faith In The Endgame Helps You Live Through The Months Or Years Of Buildup.

...the Question, Why Try For Greatness? Would Seem Almost Tautological. If You're Doing Something You Care That Much About, And You Believe In Its Purpose Deeply Enough, Then It Is Impossible To Imagine Not Trying To Make It Great. It's Just A Given.