Greatness Is Not A Function Of Circumstance.

Those Who Build Great Companies Understand That The Ultimate Throttle On Growth For Any Great Company Is Not Markets, Or Technology, Or Competition, Or Products. It Is One Thing Above All Others: The Ability To Get And Keep Enough Of The Right People.

Building A Visionary Company Requires One Percent Vision And 99 Percent Alignment.

The Purpose Of Bureaucracy Is To Compensate For Incompetence And Lack Of Discipline.

Level 5 Leaders Are Fanatically Driven, Infected With An Incurable Need To Produce Sustained Results. They Are Resolved To Do Whatever It Takes To Make The Company Great, No Matter How Big Or Hard The Decisions.

Focusing Solely On What You Can Potentially Do Better Than Any Other Organization Is The Only Path To Greatness.