Good Is The Enemy Of Great. That's

If Your Company Disappeared, Would It Leave A Gaping Hole That Could Not Easily Be Filled By Any Other Enterprise On The Planet?

Great Companies Foster A Productive Tension Between Continuity And Change.

Faith In The Endgame Helps You Live Through The Months Or Years Of Buildup.

Throw Leaders Into An Extreme Environment, And It Will Separate The Stark Differences Between Greatness And Mediocrity.

Look, I Don't Really Know Where We Should Take This Bus. But I Know This Much: If We Get The Right People On The Bus, The Right People In The Right Seats, And The Wrong People Off The Bus, Then We'll Figure Out How To Take It Someplace Great.