The Starbucks Customer And The Teavana Customer

Starbucks Represents Something Beyond A Cup Of Coffee.

Starbucks Trying To Build A Different Kind Of Company Around The Balance Of Profitably And Benevolence. A Social Conscience. And That Isn't A Program It Has To Be A Way Of Life.

I Could've Just Walked Away But I Never Could Have Forgiven Myself To Allow Starbucks To Drift Into Mediocrity Or Not Be Relevant. I Just Couldn't Be A Bystander.

I Do Feel, In A Sense, The Rules Of Engagement For Citizenship Has Changed, And We Must Encourage Other People To Speak Up And To Take Action.

The Starbucks Customer And The Teavana Customer Are Two Very Different Customers, Two Different Need States That Are Highly Complimentary.