The Thing Is, Continuity Of Strategic Direction

The Ability To Change Constantly And Effectively Is Made Easier By High-level Continuity.

Technology Has Given Us This Wonderful Opportunity To Have Low Energy Costs. We Have To Seize That, Rather Than Keep Debating And Discussing And Fighting Over It.

Operational Effectiveness And Strategy Are Both Essential To Superior Performance.

The Essence Of Strategy Is That You Must Set Limits On What You're Trying To Accomplish.

Apple Does All Of Its Research And Development In America. It Has All These Brilliant People Sitting In Silicon Valley. But Until Recently, Apple Made Nothing In America. Zero. And The Jobs That Were Accessible To A Good, Well-trained Worker That Knew How To Do Welding Or Assembly, None Of Those Jobs Had Stayed In America. We Don't Have The Workforce.