The Purpose Of The Corporation Must Be

You Can't Be All Things To All People.

If All You're Trying To Do Is Essentially The Same Thing As Your Rivals, Then It's Unlikely That You'll Be Very Successful.

Risk Is A Function Of How Poorly A Strategy Will Perform If The 'wrong' Scenario Occurs.

Apple Does All Of Its Research And Development In America. It Has All These Brilliant People Sitting In Silicon Valley. But Until Recently, Apple Made Nothing In America. Zero. And The Jobs That Were Accessible To A Good, Well-trained Worker That Knew How To Do Welding Or Assembly, None Of Those Jobs Had Stayed In America. We Don't Have The Workforce.

The Essence Of Strategy Is That You Must Set Limits On What You're Trying To Accomplish.