Sound An Alarm! Advertising, Not Deals, Builds

You Cannot Bore People Into Buying Your Product - You Can Only Interest Them In Buying It.

Training Should Not Be Confined To Trainees. It Should Be A Continuous Process, And Should Include The Entire Professional Staff Of The Agency. The More Our People Learn, The More Useful They Can Be To Our Clients.

If It Doesn't Sell, It Isn't Creative.

Political Advertising Ought To Be Stopped. It's The Only Really Dishonest Kind Of Advertising That's Left. It's Totally Dishonest.

Advertising People Who Ignore Research Are As Dangerous As Generals Who Ignore Decodes Of Enemy Signals.