Sound An Alarm! Advertising, Not Deals, Builds

People Don't Buy A New Detergent Because The Manufacturer Told A Joke On Television Last Night.

If You Want To Be Interesting, Be Interested.

I Once Used The Word Obsolete In A Headline, Only To Discover That 43 Per Cent Of Housewives Had No Idea What It Meant. In Another Headline, I Used The Word Ineffable, Only To Discover That I Didn't Know What It Meant Myself.

It Is The Inescapable Duty Of Management To Fire Incompetent People.

Within Every Brand Is A Product, But Not Every Product Is A Brand.