Where People Aren't Having Any Fun, They

It's Not Creative Unless It Sells.

People Who Think Well, Write Well

You Now Have To Decide What 'image' You Want For Your Brand. Image Means Personality. Products, Like People, Have Personalities, And They Can Make Or Break Them In The Market Place.

Positioning Should Be Decided Before The Advertising Is Created

Madison Avenue Is Full Of Masochists Who Unconsciously Provoke Rejection By Their Clients. I Know Brilliant Men Who Have Lost Every Account They Have Ever Handled.