Sometimes You Have To Create The Thing

Great Companies Are Defined By Their Discipline And Their Understanding Of Who They Are And Who They Are Not.

My Mother Taught Me Something At A Young Age - She Said 'you Are The Company You Keep.' To Define Yourself By Some Label Or Some Level Of Resources - That's Pretty Shallow.

There's A Metaphor Vincent Eades Likes To Use: "if You Examine A Butterfly According To The Laws Of Aerodynamics, It Shouldn't Be Able To Fly. But The Butterfly Doesn't Know That, So It Flies.

We Think Of Starbucks Not As A Coffee Company But A Media Company.

The Hardest Thing About Being A Leader Is Demonstrating Or Showing Vulnerability. And That Has A Lot To Do With Trust.