So Sure, Start With A Slogan. But

Build It, And They Will Come" Only Works In The Movies. Social Media Is A "build It, Nurture It, Engage Them, And They May Come And Stay.

In Our Desire To Please Everyone, It's Very Easy To End Up Being Invisible Or Mediocre.

Incrementalism Ceases To Be A Good Strategy When There's A Cliff On The Route.

Our Job Is To Make Change. Our Job Is To Connect To People, To Interact With Them In A Way That Leaves Them Better Than We Found Them, More Able To Get Where They'd Like To Go. Every Time We Waste That Opportunity, Every Page Or Sentence That Doesn't Do Enough To Advance The Cause Is Waste.

Please Stop Waiting For A Map. We Reward Those Who Draw Maps, Not Those Who Follow Them.