So Sure, Start With A Slogan. But

Make Something Happen Today, Before You Go Home, Before The End Of The Week. Launch That Idea, Post That Post, Run That Ad, Call That Customer. Go The Edge, That Edge You've Been Holding Back From... And Do It Today. Without Waiting For The Committee Or Your Boss Or The Market. Just Go.

If You Want To Be A Leader, Go Lead

Marketing Tells A Story That Spreads. Sales Overcomes The Natural Resistance To Say Yes.

It Takes Confidence And Guts To Intentionally Create Tension.

... Outsiders Are Way More Likely To Approach Your Organization With Fabulous Projects If They Think They're Likely To Both Get A Good Reception And Succeed When They Get To Market.