So Sure, Start With A Slogan. But

Developing Expertise Or Assets That Are Not Easily Copied Is Essential; Otherwise You're Just A Middleman.

Your Art Is The Act Of Taking Personal Responsibility, Challenging The Status Quo, And Changing People.

I Don't Think There's A Shortage Of Remarkable Ideas. I Think Your Business Has Plenty Of Great Opportunities To Do Great Things. Nope, What's Missing Isn't The Ideas. It's The Will To Execute Them.

Success Comes From Doing The Hard Part. When The Hard Part Is All You've Got, You're More Likely To Do It. And This Is Precisely Why It's Difficult To Focus. Because Focusing Means Acknowledging That You Just Signed Up For The Hard Part.

I Think That The Economics Of Book Publishing Favor Hits With Long Book Runs. You Make All Your Money On The Last Bunch Of Books, Not The First.