So Sure, Start With A Slogan. But

If You Use Your Money To Create Exceptional Products And Services, You Won't Need To Spend It On Advertising.

Set A Goal, And In Small, Consistent Steps, Work To Reach It. Get Support From Your Peers When You Start Flagging. Repeat. You Will Change.

It's Possible That Your Next Frontier Isn't To Get More Efficient, It's To Get More Brave.

'good Enough' Stopped Being Good Enough A Long Time Ago. So Why Not Be Great?

You Can Define Advertising As The Science Of Creating And Placing Media That Interrupts The Consumer And Then Gets Him Or Her To Take Some Action.