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Set Up A Life You Don't Need To Escape From.
-Seth Godin
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Set Up A Life You Don't Need
Seth Godin
Set Up A Life You Don't Need To Escape From.
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And The Reason Is That Until Wonder Came Along And Figured Out How To Spread The Idea Of Sliced Bread, No One Wanted It. That The Success Of Sliced Bread... Is Not Always About What The Patent Is Like, Or What The Factory Is Like - It's About Can You Get Your Idea To Spread, Or Not.
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Instead Of Working Hard To Keep Their Share Of A Shrinking Pie, Or Working Even Harder To Make Sure The Industry Stays As Is, I Think The Most Essential Thing Legacy Book Industry Players Can Do Is Set Up Independent Ventures With Great People And Little Interference And Work Really Hard To Put Themselves Out Of Business By Starting At The Bottom, Not By Reinforcing The Top.
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Fear Is The Workout We Give Ourselves Imagining What Will Happen If Things Don't Work Out. . . . Worry Is Our Effort To Imagine Every Possible Way To Avoid The Outcome That Is Causing Us Fear, And Failing That, To Survive The Thing That We Fear If It Comes To Fruition.
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