Playing Safe Is Very Risky.

You're Competing Against People In A State Of Flow, People Who Are Truly Committed, People Who Care Deeply About The Outcome.

The Sound Of A Small Bell During A Dark Night, Is Louder Than The Din Of Traffic Outside Your Window During Rush Hour. Surprise And Differentiation Have Far More Impact Than Noise Does.

As The Amount Of Inputs Go Up, As The Number Of People And Ideas That Clamor For Attention Continue To Increase, We Do What People Always Do: We Rely On The Familiar, The Trusted And The Personal. The Incredible Surplus Of Digital Data Means That Human Actions, Generosity And Sacrifice Are More Important Than They Ever Were Before.

When Your Art Fails, Make Better Art.

Being Charismatic Doesn't Make You A Leader. Being A Leader Makes You Charismatic.