Playing Safe Is Very Risky.

What Marketers Used To Do Is Make Average Products For Average People. That's What Mass Marketing Is. They Would Ignore The Geeks, And - God Forbid - The Laggards. It Was All About Going For The Center. I Don't Think That's The Strategy We Want To Use Anymore.

People Who Make A Difference Never Wait For Just The Right Time. They Know That It Will Never Arrive.

If You Speak Up Online And Your Ideas Have Currency, People Are Going To Show Up And Want To Connect With You. What We Need More Of Are People With The Guts And Emotional Labour To Do This. The Greatest Shortage In Today's Society Is An Instinct To Produce.

If You Can't Sell To 1 In 1000, Why Market To A Million?

Please Stop Waiting For A Map. We Reward Those Who Draw Maps, Not Those Who Follow Them.