Smile If It Kills You. The Physiology

Treat The Customer As An Appreciating Asset.

Be Guided By The Axiom: There Are No Limits To The Ability To Contribute On The Part Of A Properly Selected, Well-trained, Appropriately Supported, And, Above All, Committed Person.

Become A "learning Organization". Shuck Your Arrogance - "if It Isn't Our Idea, It Can't Be That Good" - And Become A Determined Copycat/ Adapter/ Enhancer.

The Number One Premise Of Business Is That It Need Not Be Boring Or Dull. It Ought To Be Fun. If It's Not Fun, You're Wasting Your Life.

If Not Excellence, What? If Not Excellence Now, When?