Simplicity And Common Sense Should Characterize Planning

The Ikea Spirit Is Strong And Living Reality. Simplicity In Our Behavior Gives Us Strength. Simplicity And Humbleness Characterize Us In Our Relations With Each Others, Our Suppliers And Our Customers.

Everything We Earn We Need As A Reserve.

Waste Of Resources Is A Mortal Sin At Ikea.

We Have To Still Develop The Ikea Group. We Need Many Billions Of Swiss Francs To Take On China Or Russia.

I'm Not Afraid Of Turning 80 And I Have Lots Of Things To Do. I Don't Have Time For Dying.