Everything We Earn We Need As A

We Have To Still Develop The Ikea Group. We Need Many Billions Of Swiss Francs To Take On China Or Russia.

Ikea People Do Not Drive Flashy Cars Or Stay At Luxury Hotels.

Simplicity And Common Sense Should Characterize Planning And Strategic Direction.

I Could Have An Office All To Myself But Since My Collaborators Don’t Have One, Then I Too Am Contented To Have A Desk In A Shared Room.

Simple Routine Have A Greater Impact. It Is Not Just To Cut Costs That We Avoid Luxury Hotels. We Do Not Need Fancy Cars, Posh Titles, Tailor Made Uniforms Or Other Status Symbols.