Repeating Easy Tasks Again And Again Gets

The Problem With Competition Is That It Takes Away The Requirement To Set Your Own Path, To Invent Your Own Method, To Find A New Way.

What Marketers Used To Do Is Make Average Products For Average People. That's What Mass Marketing Is. They Would Ignore The Geeks, And - God Forbid - The Laggards. It Was All About Going For The Center. I Don't Think That's The Strategy We Want To Use Anymore.

Change Almost Never Fails Because It's Too Early. It Almost Always Fails Because It's Too Late.

Any Customer That Walks Away, Disrespected And Defeated, Represents Tens Of Thousands Of Dollars Out The Door, In Addition To The Failure Of A Promise The Brand Made In The First Place. You Can't See It But It's Happening, Daily.

Products That Are Remarkable Get Talked About.