Real Adventure Is Defined Best As A

I Took A Dozen Of Our Top Managers To Argentina, To The Windswept Mountains Of The Real Patagonia, For A Walkabout. In The Course Of Roaming Around Those Wild Lands, We Asked Ourselves Why We Were In Business And What Kind Of Business We Wanted Patagonia To Be. A Billion-dollar Company? Okay, But Not If It Meant We Had To Make Products We Couldn't Be Proud Of. And We Discussed What We Could Do To Help Stem The Environmental Harm We Caused As A Company. We Talked About The Values We Had In Common, And The Shared Culture That Had Brought Everyone To Patagonia, Inc., And Not Another Company.

The Revolution Starts At The Bottom.

Mastery... Is To Work Toward Simplicity; Replace Complex Technology With Knowledge, Hard Work, And Skill.

I Wanted To Distance Myself From Those Pasty Faced Corpses In Suits I Saw In Airline Magazine Ads. If I Was Going To Become A Businessman, I Was Going To Do It On My Own Terms.

The Hardest Thing In The World Is To Simplify Your Life; It’s So Easy To Make It Complex.