Profit Is What Happens When You Do

I Purposely Try To Hire People Who Are Really Self-motivated And Good At What They Do, And Then I Just Leave Them Alone.

We've Teamed Up With Some Japanese Companies To, Basically By 2010, Make All Our Clothing Out Of Recycled And Recyclable Fibers. And We're Going To Accept Ownership Of Our Products From Birth To Birth. So If You Buy A Jacket From Us, Or A Shirt ,or A Pair Of Pants, When You're Done With It, You Can Give It Back To Us And We'll Make More Shirts And Pants Out Of It.

I've Always Thought Of Myself As An 80 Percenter. I Like To Throw Myself Passionately Into A Sport Or Activity Until I Reach About An 80 Percent Proficiency Level. To Go Beyond That Requires An Obsession That Doesn't Appeal To Me. Once I Reach 80 Percent Level I Like To Go Off And Do Something Totally Different; That Probably Explains The Diversity Of The Patagonia Product Like - And Why Our Versatile, Multifaceted Clothes Are The Most Successful.

...there's No Such Thing As Sustainability. There Are Just Levels Of It. It's A Process, Not A Real Goal. All You Can Do Is Work Toward It. There's No Such Thing As Any Sustainable Economy. The Only Thing I Know That's Even Close To Sustainable Economic Activity Would Be Organic Farming On A Very Small Scale Or Hunting And Gathering On A Very Small Scale. And Manufacturing, You End Up With Way More Waste Than You End Up With Finished Product. It's Totally Unsustainable. It's Just The Way It Is.

Remember: If You Take Bivouac Equipment Along, You Will Bivouac.