Profit Is What Happens When You Do

Just Why Is Yosemite Climbing So Different ? Why Does It Have Techniques, Ethics And Equipment All Of Its Own ? The Basic Reason Lies In The Rock Itself. Nowhere Else In The World Is The Rock So Exfoliated, So Glacier-polished And So Devoid Of Handholds. All Of The Climbing Lines Follow Vertical Crack Systems. Every Piton Crack, Every Handhold Is A Vertical One. Special Techniques And Equipment Have Evolved Through Absolute Necessity.

I Wanted To Distance Myself From Those Pasty Faced Corpses In Suits I Saw In Airline Magazine Ads. If I Was Going To Become A Businessman, I Was Going To Do It On My Own Terms.

At Patagonia, Making A Profit Is Not The Goal Because The Zen Master Would Say Profits Happen 'when You Do Everything Else Right'.

I Drive Old Cars, All My Patagonia Clothes Are Years And Years Old, I Hardly Have Anything New. I Try To Lead A Very Simple Life. I Am Not A Consumer Of Anything. And I Much Prefer Sleeping On Somebody's Floor Than In A Motel Room.

...there's No Such Thing As Sustainability. There Are Just Levels Of It. It's A Process, Not A Real Goal. All You Can Do Is Work Toward It. There's No Such Thing As Any Sustainable Economy. The Only Thing I Know That's Even Close To Sustainable Economic Activity Would Be Organic Farming On A Very Small Scale Or Hunting And Gathering On A Very Small Scale. And Manufacturing, You End Up With Way More Waste Than You End Up With Finished Product. It's Totally Unsustainable. It's Just The Way It Is.